ours story
I’m Yuyin Chen, the founder of Cheers to Your Youth (CYY). One day when I was on the train back home, it suddenly rained cats and dogs, I wished I had brought an umbrella with me, because I was wearing my limited edition coat. Then an idea flashed into my mind, why not make a tailor-made waterproof coat myself?
I started to organize a team to implement my design concept.
Our team Cheers to Your Youth (CYY) was born out of necessity, we want more than just a coat. During the rainy season of 2017 in Taiwan, we commenced to create a set of compound wearing with fashion style and multi-functions that includes raincoat, backpack and vest all in one, moreover, it should be anti-theft.
Thus, our members are from various fields of expertise, including electrical engineering, visual and fashion design, advertising and marketing. We have tried various fabrics and negotiated with many factories around Asia, but eventually we found that Taiwan’s manufacturing quality is still the best.
We want to design not only a functional wearing but also fashionable, and mostly, suitable for any activity. All the design concepts are about versatility, because we always want to give you more!